What does the Soil Association’s logo tell consumers?
The Soil Association Symbol is the most recognized symbol today when it comes to organic produce. It appears on over 70% of the products in the UK and it is a guarantee that a product is organic. Any company can add the logo to their product, but it is not that simple. It is necessary for this product to be certified by the Soil Association in order for it to be valid.
The certificate of registration is obtained after a rigorous study of the product to prove it is authentically organic. If there is a product that holds the Soil Association’s symbol, it means that this product will deliver optimal quality.
Range of use
If a company can prove that all their produce is actually organic, they can use the symbol in their stationary, website, or promotional material. Otherwise, they should only use it for those products that have been certified as being truly organic.
There are instances in which placing the symbol on final packaging is valid if the Soil Association agrees it is not convenient.
About the Soil Association
The Soil Association is a charity and an organic certification body that promotes the production of good food. They are the leading organic produce certification association in the UK. Therefore, all products that carry the label are deemed as being products that promote good health.
Their certification is not limited to food. It also includes certification of organic and sustainable farming, catering, health and beauty, textiles, and forestry.
The baseline for the Soil Association’s standards comply with the EU organic regulations. However, the association’s standards tend to be a bit higher to ensure proper quality. The specific standards are classified into categories:
- Farming and Growing
- Food and Drink
- Health and Beauty
- Forestry, Wood, and Paper
Each one has specific guidelines that companies must follow in order to apply for certification.